Website Redesign
A redesign with us is a rebuild: new design, a clearer content structure, and modern code, with your existing URLs and search rankings carried over. It suits sites that are slow, hard to update, or no longer explain what you do.
Signs it is time
- Pages are slow on phones, or Search Console reports failing Core Web Vitals.
- Nobody can update the site without help, or without worrying something will break.
- It no longer describes what you sell or who you serve.
- Visitors arrive but rarely call, book, or get in touch.
- You are locked into a platform that costs too much or that you cannot easily leave.
What changes and what stays
The design, page structure, code, and hosting change. Your domain, email, and the URLs and content that already bring visitors stay. We start from your analytics and Search Console data, so the pages that rank are improved rather than replaced.
How a redesign runs
- Audit. Traffic, top pages and queries, a content inventory, and a speed check.
- Structure. The page list, navigation, and a layout for each page type.
- Pilot. For new clients, the home page designed and built at no cost, so you can judge the direction.
- Build. The remaining page types, content moved and edited, with a preview link throughout.
- Launch. Redirects for any changed URLs, sitemap submission, and Search Console monitoring.
For specific kinds of sites
- Small business website redesign: local search, calls, bookings, and quotes.
- Nonprofit website redesign: mission, donations, volunteers, and accessibility.
- AI-assisted website redesign: how we use AI tools to cut cost without cutting quality.
Frequently asked questions
- How much does a website redesign cost?
- Market prices range from a few thousand dollars to well over $50,000, depending on page types, features, and content. Our redesign cost guide breaks this down, and our pricing page explains how we quote.
- Will a redesign hurt my SEO?
- Not if URLs that rank are kept or redirected, and their content and metadata carry over. Problems come from dropped pages, missing redirects, and rewriting everything at once.
- Should I redesign or rebuild?
- If the site runs on an old theme, a page builder, or a platform you want to leave, a redesign and a rebuild are the same job, and rebuilding on modern code is usually cheaper to run afterwards. A visual refresh on the existing platform makes sense only if the platform itself is working well.