How Much Does a Website Redesign Cost?
A small business website redesign typically costs a few thousand dollars with a freelancer and $10,000 to $50,000 with an agency; large custom sites cost more. The price depends mostly on the number of page types, custom features, and how much content needs to be written or moved.
Typical price ranges
| Who builds it | Typical cost | Best for |
|---|---|---|
| You, on a site builder | Roughly $15 to $50 a month, plus your time | A simple site you will edit yourself |
| A freelancer | Roughly $2,000 to $10,000 | A small site with standard pages |
| A small agency | Roughly $10,000 to $50,000 | Custom design, features, and content work |
| A large agency | $50,000 and up | Large custom or enterprise sites |
These are broad US market ranges, not quotes. Two sites with the same page count can land in different brackets, so the useful question is what drives the number for yours.
What drives the cost
- Page types, not page count. A blog with 300 posts is one template; ten pages that each look different are ten.
- Custom features: booking, accounts, search, calculators, or integrations with other systems.
- Content. Writing or rewriting copy is often the largest hidden cost, and the one most often left out of quotes.
- Migration: moving existing posts and media, and mapping redirects so search traffic survives.
- Design depth: custom illustration, photography, and animation versus a clean, consistent system.
What it costs to run afterwards
- Hosting: a site builder subscription continues for as long as the site exists; a static site on Cloudflare usually fits within the free tier.
- Domain: typically $10 to $25 a year.
- Maintenance: WordPress needs regular core, theme, and plugin updates; a static site has no plugins to patch.
- Changes: content and feature updates, billed as you need them.
How AI-assisted development changes the price
Much of a redesign is repetitive: building page variations, moving content, writing redirects and tests. Engineers using AI coding tools do that work in a fraction of the time, so a custom build can now cost closer to what a template site used to. The design and review work does not shrink, and should not. See AI-assisted website redesign.
How to get a quote you can compare
- List the page types and features you need, and anything that must not change, such as your domain, email, or integrations.
- Share your analytics, so the quote accounts for the pages that bring visitors.
- Ask whether the price is fixed or hourly, and exactly what it includes: content, migration, redirects, and launch.
- Ask who will own the code, domain, and hosting accounts afterwards.
We quote per project or hourly, and new clients can start with a free pilot. See pricing.
Frequently asked questions
- Is it cheaper to redesign or rebuild a website?
- If the site runs on an old theme, a page builder, or a platform you want to leave, a redesign is a rebuild either way, and a modern rebuild is usually cheaper to run afterwards. A visual refresh on the existing platform is cheaper only when the platform itself works well.
- Why do website redesign quotes vary so much?
- Quotes include different things. One may include content writing, migration, and redirects; another may cover only design and templates. Compare what is included before comparing totals.
- Can I redesign my website in phases?
- Yes. Starting with the home page and the pages that bring the most traffic, then moving the rest, spreads the cost and shows results sooner.