Guides
Straight answers to the questions we hear most from clients.
AI for business
- AI for Small Business: Where It Saves Time and Where It Does NotWhere AI saves small businesses real time, from email and documents to customer questions and bookkeeping, where it does not, and how to start.
- AI Readiness Assessment: A Checklist for Small BusinessesA practical AI readiness checklist for small businesses: processes, data, tools, policy, people, and how to pick and measure a first project.
- ChatGPT vs Claude vs Copilot for Business: Which Should You Use?How ChatGPT, Claude, Microsoft Copilot, and Gemini compare for business use: strengths, data privacy on business plans, and how to choose.
- What Are AI Agents? A Practical Guide for BusinessesWhat AI agents are, how they differ from chatbots and automations, what businesses use them for today, and the guardrails they need.
- AI Receptionists for Small Business: How They Work and When They FitWhat an AI receptionist or AI phone answering service does, what to check before buying one, and when it works better than voicemail or a person.
- How to Build an AI Knowledge Base on Your Company DocumentsHow an AI knowledge base answers questions from your own documents (RAG), off-the-shelf versus custom options, and what makes the answers trustworthy.
Automation and custom software
- Workflow Automation for Small Businesses: What to Automate FirstHow to choose the first business processes to automate, with examples from email, invoicing, data entry, reporting, and onboarding, and how AI fits in.
- Zapier vs Make vs n8n vs Custom Code: Choosing an Automation ToolHow Zapier, Make, n8n, and custom code compare for business automation: ease of use, cost at volume, AI steps, hosting, and when to switch.
- Custom Software vs Off-the-Shelf: When to Replace SpreadsheetsWhen a small business should buy software, build on Airtable, or build custom: signs a spreadsheet has outgrown itself, and how the costs compare.
SEO and AI search
- What Is AEO? Answer Engine Optimization ExplainedWhat answer engine optimization (AEO) is, how it differs from SEO and GEO, how AI assistants choose sources, and what helps a site get cited.
- How to Optimize Your Website for AI Search: A ChecklistA checklist for getting found and cited by ChatGPT, Google AI Overviews, Perplexity, and Copilot: crawler access, rendering, indexing, content, and measurement.
- SEO Basics for Small Business WebsitesThe SEO basics that matter for a small business site: indexing, a page per service, titles, speed, local search, structured data, and reviews.
- SEO Site Migration ChecklistA step-by-step checklist for migrating a website without losing search traffic: URL inventory, redirect map, launch checks, and monitoring.
Websites and WordPress
- How Much Does a Website Redesign Cost?What a website redesign costs, what drives the price, what it costs to run afterwards, and how to get a quote you can compare.
- WordPress Alternatives: When to Leave and Where to GoWhen to stay on WordPress, and when Squarespace, Wix, Shopify, Webflow, headless WordPress, or a custom site is the better fit.
- Slow or Hacked WordPress Site: Fix It or Rebuild?How to find why a WordPress site is slow, what to do if it was hacked, and how to decide between a cleanup and a rebuild.