AI-Assisted Website Redesign
We use AI coding tools for the repetitive parts of a redesign, such as migrating content, building page variations, and writing tests, while engineers make the design and architecture decisions and review every change. You get a custom site, not an AI-generated template.
AI website builders versus AI-assisted development
An AI website builder generates a site from a prompt inside its own platform, and you keep paying to host it there. AI-assisted development uses the same kind of models to write real code for a custom site that you own and can host anywhere. The first is quick for a placeholder. The second is how we build sites meant to last.
Where AI saves time
- Moving content from the old site by script, including cleanup of old markup and broken embeds.
- Building out every page type and variation once the design is agreed.
- Drafting redirect maps from URL inventories, then checking each one.
- Writing tests and accessibility checks, and fixing what they find.
- Turning old copy into clearer drafts for you to edit and approve.
What stays with people
- What the site is for, who it serves, and what visitors should do next.
- Design and content decisions.
- Architecture, security, and performance.
- Review of every change before it ships, and a final check of every page before launch.
What it means for cost
Repetitive work that used to be billed by the hour now takes a fraction of the time, so more of the budget goes to design, content, and the features that matter. It is also part of why we can offer new clients a free pilot.
Frequently asked questions
- Will my site look AI-generated?
- No. AI writes code to design and content decisions that people make. The result is a custom site, not a template filled in by a model.
- Is AI used to write my content?
- Only if you want it to, and only as drafts. Every word on the site is approved by you before launch.
- Is AI-written code secure?
- Every change is reviewed before it ships, dependencies are pinned and checked, and static sites have no database or publicly exposed admin login, which removes the most common routes of attack.